Source: Raconteur
In early April 2025, the U.S. stock market experienced significant volatility following President Donald Trump's announcement of steep tariffs on imports from multiple countries. The S&P 500 plunged nearly 5% on April 3, marking one of its largest single-day drops in recent history. The tech-heavy Nasdaq Composite fell over 6%, entering bear market territory. These declines erased approximately $6.6 trillion in market value over two days .
Despite the turmoil, retail investors saw an opportunity. On April 3 alone, individual investors poured a record $4.7 billion into U.S. equities, according to JPMorgan . This surge in retail buying was the largest in over a decade, signaling strong confidence among individual traders.
Many retail investors adopted a 'buy the dip' strategy, purchasing shares of broad-market ETFs like the Vanguard S&P 500 ETF (VOO) and the Invesco NASDAQ 100 ETF (QQQM). As of April 11, VOO traded at $482.06, while QQQM stood at $183.75 . These investments reflect a long-term perspective, with investors viewing the market downturn as a chance to acquire assets at discounted prices.
Notably, tech giant NVIDIA (NVDA) attracted significant attention, with retail investors allocating a substantial portion of their funds to the stock. NVDA shares were priced at $107.57 on April 11 .
In response to mounting market pressure, President Trump announced a 90-day pause on the newly imposed tariffs on April 9. This decision led to a dramatic market rebound, with the S&P 500 soaring 9.5%—its largest one-day percentage gain since 2008. The Nasdaq surged 12.2%, marking its second-biggest daily gain on record .
However, the relief was short-lived. By April 10, U.S. stocks declined as investors reassessed the implications of the temporary tariff pause and the ongoing trade tensions .
While retail investors remain optimistic, some financial experts urge caution. UBS strategist Bhanu Baweja advises selling into rallies, citing concerns that the economic slowdown from tariffs is not fully priced into the market. Baweja anticipates that tariffs, even at reduced levels, will negatively affect growth and corporate earnings, possibly lowering S&P 500 earnings growth to single digits or flat .
Despite these warnings, many individual investors continue to focus on long-term gains, viewing current market conditions as an opportunity to build wealth over time.