Source: EasternEye
Tesla is actively exploring an entry into the Indian electric vehicle (EV) market, but progress remains slow as the company navigates significant regulatory and tariff-related challenges. Speaking during Tesla’s Q1 2025 earnings call, CFO Vaibhav Taneja acknowledged India as a promising opportunity, particularly due to its expanding middle-class population and increasing demand for electric vehicles. However, he emphasized that the company is treading carefully as it evaluates the timing and feasibility of launching in a high-duty environment.
“We continue to see India as a great market, but we're being deliberate about when and how we enter due to steep import tariffs and luxury taxes,” said Taneja on Tuesday.
India imposes a 70% import duty on fully assembled EVs and an additional 30% luxury tax, which together could more than double the retail price of a Tesla vehicle in the country. This creates a major roadblock for price-sensitive Indian consumers and complicates Tesla’s ability to gain competitive traction.
Taneja explained:
“These taxes can make our vehicles significantly more expensive, which is why we’ve been very careful. We are looking at ways to address this, but it creates tension.”
The challenges are not new. Tesla has been in discussions with Indian officials since 2021 but has yet to find common ground on the tax and manufacturing policies needed to make a meaningful market entry.
India’s government has signaled it is open to Tesla’s arrival — but with strings attached. In February 2025, India proposed a tariff reduction policy: EV import duties could fall from 70% to just 15% for automakers that commit to localized manufacturing within 2–3 years. This incentive could offer a lifeline to Tesla, but it’s still not enough to guarantee the EV maker’s entry.
According to CNBC-TV18, Tesla has considered importing models from its Berlin Gigafactory, potentially starting as early as Q2 2025, to test market reception. However, the move would still require navigating India’s tariff regime or committing to local assembly — something Tesla has resisted without assurance of demand or regulatory support.
The Tesla-India conversation is not happening in isolation. It comes at a time of broader U.S.-India trade negotiations, some of which could impact Tesla’s decision. Recently, U.S. Vice President JD Vance met with Indian Prime Minister Narendra Modi in New Delhi, citing “significant progress” in trade talks.
However, complicating the scenario are new U.S. tariffs imposed under former President Donald Trump’s “reciprocal tariff” policy, which currently includes a 10% duty on Indian goods — a figure that could rise to 26% if ongoing trade talks stall.
In February, Elon Musk held a virtual discussion with Modi on “technology collaboration and innovation,” further fueling speculation that Tesla is positioning for a future Indian launch. Modi also met Musk during a U.S. visit last year.
Tesla’s hesitation may also stem from internal performance issues. The company reported a 71% year-over-year drop in net income and a 20% decline in automotive revenue for Q1 2025 — its weakest quarterly showing since 2020.
With global EV demand softening and competition heating up, Tesla is under pressure to diversify its market base. India, with over 1.4 billion people and a projected EV market worth $206 billion by 2030 (as per the India Energy Storage Alliance), presents an attractive but risky proposition.
Tesla’s India entry is not a matter of if but when — and under what conditions. The company is walking a tightrope between opportunity and risk, weighing its strategic interest in one of the world’s fastest-growing EV markets against punitive tariffs and uncertain policies.
If India and Tesla can agree on a balanced framework that supports both foreign investment and local manufacturing, Tesla’s long-awaited debut in India may finally shift into gear.